⚡ Technology🌐 Global
Steam Deck Sales Crashed 80% After Valve Raised Its Price
Ars Technica·Wednesday, 22 July 2026
Sales of Valve's Steam Deck portable gaming console have dropped roughly 80 percent compared to 2025 levels, following a price hike in May, according to an analysis of bestseller charts. The steep decline suggests the price increase significantly damaged the device's appeal. The Steam Deck had been popular as an affordable PC gaming handheld.
Why It Matters
The Steam Deck's sales collapse is a clear example of how sensitive consumers are to price changes in gaming hardware — a lesson relevant to any market where discretionary gadget spending is under pressure.
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