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Apple Is Testing a Car-Style Lease Plan for iPhones, Macs, and iPads

The VergeยทWednesday, 22 July 2026
Apple Is Testing a Car-Style Lease Plan for iPhones, Macs, and iPads

Apple is reportedly planning an 'Apple Upgrade' program that would let customers lease iPhones, Macs, and iPads instead of buying them outright, according to Bloomberg's Mark Gurman. The program works like a car lease โ€” you can upgrade early, keep the device, or return it at the end. The move comes as component and RAM shortages push device prices higher.

Why It Matters

Apple devices are aspirational purchases for millions of Indians, but rising prices put them out of reach. A lease-style option could change how Indians access premium Apple hardware.

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