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Apple Eyes Paid AI Tier as iPhone Sales Surge 22% in Q3

The VergeยทFriday, 31 July 2026
Apple Eyes Paid AI Tier as iPhone Sales Surge 22% in Q3

Apple CEO Tim Cook hinted during an earnings call that Apple will offer paid upgrade options within iCloud Plus for heavy AI users. This came alongside strong Q3 results: iPhone sales jumped 22% to $54.25 billion and Mac sales rose 29% to $10.35 billion, pushing total revenue to $109.4 billion. This happened even as a global memory shortage is squeezing device makers.

Why It Matters

Millions of Indians use iPhones and iCloud โ€” a new paid AI tier could mean higher costs for Apple users who want access to advanced Siri and Apple Intelligence features.

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