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Netflix Used Generative AI in Around 300 Titles — Most of It Behind the Scenes
The Verge·Friday, 17 July 2026
Netflix revealed in its Q2 2026 earnings report that roughly 300 titles on its platform used generative AI, mostly in post-production work. The company says it is using these tools to deliver higher quality content faster and at lower cost. Netflix provided examples of how AI was applied but did not name specific titles.
Why It Matters
Netflix has a massive and growing audience in India, and this shift in how content is made could affect the jobs of visual effects artists, editors, and other post-production professionals who work on Indian productions for the platform.
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