👥 HR & Workplace🇮🇳 India
D2C Beauty Brand Plum Eyes Record $100 Million Raise With Rothschild's Help
Mint·Monday, 13 July 2026
Indian beauty brand Plum has roped in global investment bank Rothschild & Co to raise between $75 million and $100 million. The funds are earmarked for offline store expansion and new product launches. If the round closes at the top of that range, it would be the largest fundraise ever for a standalone beauty and personal care brand in India.
Why It Matters
Plum's fundraise signals strong investor appetite for Indian D2C (direct-to-consumer) brands and could open the door for more beauty startups to scale up.
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