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Today's Brief/Friday, 19 June 2026/๐Ÿš€ Business & Startups
๐Ÿš€ Business & Startups๐ŸŒ Global

Adobe Brings Agentic AI to Photoshop, Premiere Pro and More in Public Beta

VentureBeatยทFriday, 19 June 2026

Adobe has launched a major expansion of its AI "creative agent" across Creative Cloud apps including Photoshop, Illustrator, Premiere Pro, InDesign, and Frame.io, starting today in public beta. The updated Firefly AI studio is designed to handle production workflows, not just generate media. Adobe says it is aimed at everyone from individual creators to large teams.

Why It Matters

Millions of designers, video editors, and content creators use Adobe tools for work. This update could fundamentally change how creative work gets done.

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