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Jeff Bezos' New Startup Prometheus Wants to Build an 'Artificial General Engineer'
The Verge·Saturday, 13 June 2026
Amazon founder Jeff Bezos has a new AI startup called Prometheus. Its goal is to build what he calls an 'artificial general engineer' — AI that can help design physical products. The New York Times first reported on Prometheus last November, and the startup is described as one of the best-funded in the physical AI space.
Why It Matters
Physical AI — systems that can design real-world objects and machines — is a fast-moving frontier. If Prometheus succeeds, it could change how everything from consumer electronics to industrial equipment gets designed.
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