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Meta Plans to Use Your Activity on Other Websites to Personalise Your Feed
The Verge·Tuesday, 9 June 2026
Meta announced it will expand how it uses off-platform data — like games you play or purchases on other websites — to personalise your social media feed and AI responses. The company says it already uses this data for ads, but is now broadening its scope. The update was shared in a blog post on Tuesday.
Why It Matters
If you use Facebook or Instagram, Meta will now know more about your life outside its apps and use that to shape what you see — which is a significant shift in how your data gets used.
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