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UEFA Calls FIFA's $20 Billion World Cup Sale Plan 'Unacceptable', Warns Football Is Not for Sale
Times of India·Wednesday, 29 July 2026
UEFA has strongly criticised FIFA president Gianni Infantino's plan to create a new commercial company that would manage major football tournaments and attract private investment. UEFA declared that football's governing institutions have crossed a "dangerous and unacceptable line" and questioned the transparency of the proposal. The plan reportedly aims to raise around $20 billion.
Why It Matters
If FIFA privatises control of the World Cup, it could change how the tournament is run, who profits from it, and how much influence member federations retain over the sport.
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