🚀 Business & Startups🇮🇳 India
FSSAI Tells Pepsi, Red Bull, and Monster to Drop the 'Energy Drink' Label
Mint·Tuesday, 28 July 2026
India's food regulator FSSAI has ordered major brands including Pepsi, Red Bull, and Monster to stop labelling their high-caffeine products as 'energy drinks'. Rajasthan authorities have already seized several brands and directed e-commerce platforms to stop promoting such products. The regulator has linked the label to consumer concerns around dependence.
Why It Matters
These are some of the most widely consumed drinks among young Indians — this ruling changes what's on the label and could affect where and how they're sold.
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