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Vertical Video Has Won — Every Platform Is Now Built Around It
The Verge·Monday, 27 July 2026
A new analysis in The Verge's Stepback newsletter argues that vertical video has completed a takeover of social and media platforms, from TikTok to YouTube to Instagram and even streaming services. What started as a phone habit has now reshaped how content is made and consumed across the internet.
Why It Matters
India is one of the world's biggest short-video markets. This shift affects every creator, brand, and media company trying to reach Indian audiences.
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