⚡ Technology🌐 Global
Roku Hikes Streaming Stick Prices by Up to 60 Percent, Blames RAM Crunch
Ars Technica·Sunday, 26 July 2026
Roku has raised the prices of its streaming sticks by as much as 60 percent. The company blames a global RAM shortage, driven by surging demand from AI data centres. Notably, Roku's CEO had earlier called the RAM shortage situation 'great' for the business in May.
Why It Matters
Roku devices are popular in international markets, and the RAM shortage driving this hike is the same one affecting phones, laptops, and other gadgets everywhere.
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