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DeepSeek Slashed Prices 75% — But Enterprise AI Bills Are Still Exploding
VentureBeat·Wednesday, 15 July 2026
DeepSeek cut the price of its V4-Pro AI model by 75%, which should have made enterprise AI cheaper. But companies are finding that AI agents consume so many more tokens than simple queries that costs are still ballooning — a problem described as the '100x problem'. Cheaper models don't automatically mean cheaper AI systems when usage scales rapidly.
Why It Matters
Any business — Indian or global — building AI products needs to understand that falling model prices don't guarantee falling costs if the systems are designed to run thousands of queries at once.
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