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Today's Brief/Sunday, 12 July 2026/๐Ÿ‘ฅ HR & Workplace
๐Ÿ‘ฅ HR & Workplace๐Ÿ‡ฎ๐Ÿ‡ณ India

CCI Complaint Accuses Flipkart of Running a Secret Subsidy Pool to Favour 33 Sellers

mint - companiesยทSunday, 12 July 2026
CCI Complaint Accuses Flipkart of Running a Secret Subsidy Pool to Favour 33 Sellers

A new complaint before India's Competition Commission alleges that Flipkart channels tax and operational gains from its group companies into a 'recurring subsidy pool' that benefits just 33 preferred sellers. Those sellers then undercut independent sellers on price, the complaint claims. The allegation strikes at the heart of how India's e-commerce giants structure their marketplaces.

Why It Matters

Millions of small Indian sellers use Flipkart to reach customers. If the complaint is upheld, it could fundamentally change the rules of the platform they depend on.

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