🚀 Business & Startups🇮🇳 India
CCI Complaint Accuses Flipkart of Running a Secret Subsidy Pool to Crush Independent Sellers
mint - companies·Saturday, 11 July 2026
A new complaint before the Competition Commission of India (CCI) alleges that Flipkart operates a 'recurring subsidy pool', channelling tax and operational gains from group entities to just 33 preferred sellers. These sellers then undercut independent sellers on price. The complaint focuses on Flipkart's marketplace discounting model.
Why It Matters
Millions of small sellers use Flipkart to reach customers. If the allegations are proven, it would mean the platform was systematically disadvantaging them — which matters for both sellers and shoppers who think they're getting a fair deal.
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