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Netflix Is Cloning a Dead Actor's Voice With AI for Its New Willy Wonka Show
The Verge·Wednesday, 1 July 2026
Netflix confirmed that its upcoming reality show, Wonka's The Golden Ticket, will use an AI-generated version of Gene Wilder's voice for narration. The show premieres September 23rd. Wilder, who played Willy Wonka in the 1971 film, died in 2016 — and it is unclear whether his estate approved the use.
Why It Matters
This is one of the most high-profile uses of AI to recreate a deceased celebrity's voice, raising questions about consent, copyright, and what Hollywood is allowed to do with dead stars.
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