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Strategy Breaks Its Own Bitcoin Rule — Will Now Sell BTC to Buy Back Its Own Stock
MarketWatch·Tuesday, 30 June 2026
Strategy, formerly MicroStrategy and the world's biggest corporate bitcoin holder, has disclosed a new program to sell bitcoin 'from time to time' to fund its US dollar reserves and share repurchases. This is a reversal of its famous strategy of only ever buying and holding bitcoin. The company coined the term 'HODL' culture in corporate finance by refusing to sell its crypto holdings.
Why It Matters
Strategy's moves in bitcoin are closely watched by crypto markets globally, including India's growing retail crypto investor base. A shift in their stance can move bitcoin prices significantly.
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