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Today's Brief/Wednesday, 24 June 2026/๐Ÿš€ Business & Startups
๐Ÿš€ Business & Startups๐Ÿ‡ฎ๐Ÿ‡ณ India

Meesho, Udaan, and Others Are Racing to Control India's 12 Million Kirana Stores

Inc42 MediaยทWednesday, 24 June 2026
Meesho, Udaan, and Others Are Racing to Control India's 12 Million Kirana Stores

A consolidation wave is hitting India's kirana store ecosystem. In recent months, Meesho acquired Kirana Club, Udaan acquired ShopKirana, and other players have made similar moves. Multiple large platforms are now competing to become the go-to supply and technology partner for small neighbourhood shops across India.

Why It Matters

Kirana stores are where most Indians buy their daily groceries and essentials โ€” who controls them shapes prices, availability, and the livelihoods of millions of small shopkeepers.

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