⚡ Technology🇮🇳 India
Apple Will Raise Prices as RAM Shortage Makes Costs 'Unsustainable', Says Tim Cook
The Verge·Thursday, 18 June 2026
Apple CEO Tim Cook told The Wall Street Journal that price increases on Apple products are unavoidable due to a massive ongoing memory shortage. Cook said Apple has been trying to shield customers from the cost increases being passed on to it, but can no longer fully do so.
Why It Matters
Apple is one of the most popular premium smartphone brands in India, so price hikes will directly hit Indian consumers who are already paying import-inflated prices for iPhones and MacBooks.
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