๐ฅ HR & Workplace๐ Global
Starbucks Closes All 2,000+ South Korea Stores Early on June 22 After Marketing Controversy
Fast CompanyยทTuesday, 16 June 2026
A botched marketing campaign by Starbucks's South Korean operation has led to boycotts, an investigation, a fired executive, and a public apology. All 2,000-plus South Korea locations will close early on June 22 for mandatory history and social sensitivity training.
Why It Matters
This is a striking example of how a single marketing misstep can spiral into a company-wide operational shutdown โ relevant for anyone working in brand, HR, or corporate communications.
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