🚀 Business & Startups🇮🇳 India
FSSAI Cracks Down on 15 D2C Food Brands Including Storia and Troovy for Misleading Ads
Inc42 Media·Tuesday, 16 June 2026
India's food regulator FSSAI has pulled up 15 companies, including D2C food brands Storia, Two Brothers Organic Farms, PLAN B, The Health Factory, and Troovy, over misleading advertisements. The action signals a tougher regulatory stance on health and food marketing claims.
Why It Matters
If you buy health food products online, this matters — brands you trust may be making claims that regulators say aren't accurate.
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