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AI Is Making Workers Happier and More Exhausted at the Same Time — BCG Study
HR Dive - Latest News·Tuesday, 9 June 2026
A new BCG study found that workers say their job satisfaction has gone up because of AI, but they also report a higher cognitive load — meaning their brains are working harder. BCG is calling this the 'joy paradox.' Feeling good about work and feeling mentally drained are happening at the same time.
Why It Matters
If you use AI tools at work, this research suggests you might feel more productive and more burnt out simultaneously — and that's not a contradiction, it's the new normal.
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